An oldie.. but still a goodie..
Trust Me, I'm Lying: Confessions of a Media Manipulator |
Paperback
Ryan Holiday
Penguin Publishing Group | Portfolio
Social Science / Media Studies / Business & Economics / Industries - Media & Communications / Computers / Internet - Blogging
Published Jul 2, 2013
"The cult classic that predicted the rise of fake news-revised
and updated for the post-Trump, post-Gawker age.
"Hailed as "astonishing and disturbing" by the Financial Times
and "essential reading" by TechCrunch at its original
publication, former American Apparel marketing director Ryan
Holiday's first book sounded a prescient alarm about the
dangers of fake news. It's all the more relevant today.
"Whenever you see a malicious online rumor costs a company
millions, politically motivated fake news driving elections, a
product or celebrity zooming from total obscurity to viral
sensation, or anonymously sourced articles becoming national
conversation, someone is behind it. Often someone like Ryan
Holiday.
As he explains, "I wrote this book to explain how media
manipulators work, how to spot their fingerprints, how to fight
them, and how (if you must) to emulate their tactics. Why am I
giving away these secrets? Because I'm tired of a world where
trolls hijack debates, marketers help write the news, opinion
masquerades as fact, algorithms drive everything to extremes,
and no one is accountable for any of it. I'm pulling back the
curtain because it's time the public understands how things
really work. What you choose to do with this information is up
to you."
Read an excerpt:
https://www.edelweiss.plus/?sku=1591846285&g=4400
USA Readers, support a local bookshop of your choice:
https://bookshop.org/a/93260/9781591846284
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